American Family Insurance Review

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In comparison to other insurance companies, American Family Insurance consistently earns high marks for paying claims on time. American Family compensates for the lack of additional coverage add-ons and endorsements by offering several savings. If you’re looking for a trustworthy car policy with collision and comprehensive coverage, American Family auto insurance may be a great option. Check out this American Family Insurance Review it might help you to decide.

Pros and Cons of American Family

American Family Insurance Review - AmFam Logo


  • Automobile insurance discounts are available from American Family Insurance.
  • In addition, the company offers a wide range of additional insurance products that may be combined to reduce costs.
  • Easy-to-use features like claim status monitoring, payment scheduling and roadside assistance may all be found in the American Family insurance app for mobile devices.


  • Customers with more complex insurance requirements should go elsewhere because American Family does not provide a complete list of optional policy expansions and endorsements for car plans.
  • In our Customer Satisfaction Survey, homeowners gave American Family car insurance a high rating, but renters gave it a bad one.

About American Family

AmFam, the American Family Insurance Company, was established in 1927. At first, the company just offered auto insurance. There are a wide range of insurance policies available from American Family, from property and liability to life and health.

In comparison to other insurance companies, American Family has a strong reputation for paying claims on time. Even while American Family doesn’t provide as many additional coverage options or endorsements as some of its competitors, it makes up for it in terms of savings. If you’re looking for a trustworthy car policy with collision and comprehensive coverage, American Family auto insurance may be a great option.

American Family Ratings

  • Claims satisfaction (J.D. Power) — Below average: American Family is rated below average by J.D. Power for total claim satisfaction.
  • Customer satisfaction (J.D. Power) — Excellent: American Family got the highest overall customer satisfaction rating among midsized insurers in a J.D. Power report published in 2021.
  • Financial strength — Excellent: Because American Family’s insurance products had fewer customer complaints in 2020 than the industry average, the NAIC expects fewer complaints from policyholders in 2101.

American Family car insurance coverage options

There are many different types of vehicle insurance coverage available with American Family Insurance of Madison, Wisconsin. These include the basic policy options like comprehensive, collision, property and bodily injury liability, and uninsured and underinsured motorists.

Following are some of the additional policy options and benefits offered by an American Family vehicle insurance policy. The majority of automobile insurance policies provide these as optional coverage options.

Lease/loan gap coverage

If you have a lease or a loan on your car and it is totaled in an accident, you can expect to be reimbursed by your insurance company for the actual cash value of the car minus depreciation. Gap insurance from American Family covers the difference, so you won’t have to shell out cash for the rest of your loan or lease payment on a car you can’t use.

Emergency road service 24/7

In the event that your vehicle encounters unanticipated technical or operational issues while on the road, emergency road service delivers on its promise and gives you peace of mind. American Family provides round-the-clock support and will pay for towing if necessary.

Rental car reimbursement coverage

While your damaged vehicle is being repaired as a result of an accident, American Family will cover the cost of a rental car as long as you stick to the rental car coverage per-day and per-incident restrictions set by the business.

American Family car insurance discounts

If you’re in the market for new car insurance, make sure to look into any discounts given by the insurer and see if you qualify. There are a number of discounts and money-saving programs offered by American Family Insurance Company to help offset the cost of your monthly insurance premiums.

Discounts based on your insurance policy

  • Multi-policy: You can save a little money on your premiums by combining numerous plans (like auto and house insurance).
  • Multi-car: Adding more automobiles to your insurance policy might result in cost savings. It also saves time by not having to keep track of several premiums.
  • Early bird: Discounts are available to customers who get quotes from American Family at least seven days before the start of their policy with another insurer..
  • Steer into Savings: New customers who switch from a competing vehicle insurance provider to an American Family coverage receive a discount from AmFam.
  • Loyalty: If you’ve had American Family insurance for a long time, you may be eligible for a loyalty discount on your premium.
  • Billing: Pay your membership in full up front to save money, and then set up autopay and paperless billing for future payments.

Discounts based on safety

  • Low mileage: If you only drive around 7,500 miles a year, you may be eligible for a discount.
  • Auto safety equipment: If your car has safety features like factory-installed airbags, you may be eligible for discounts ranging from 10% to 30%, depending on where you reside.
  • Defensive driver: Senior citizens who have taken an American Family-approved defensive driving course and live in an eligible state may be eligible to save 5 to 10 percent on their car insurance by taking advantage of this program.
  • Good driving: Drive safely and without incident? This is acknowledged by American Family, which offers a reduced premium price.
  • KnowYourDrive program: Participate in the American Family telematics program and get a 5% reduction on your first year’s premium in some areas. Once it’s loaded, the app keeps tabs on your driving habits and provides feedback to help you improve your defensive driving skills. You may be eligible for a 20 percent or more reduction on your car insurance, depending on your driving record.

Discounts for young drivers

  • Good student: American Family offers a student discount to honor them for their efforts.
  • Away at school: Student discounts are offered by American Family Insurance to its customers.
  • Volunteer work: Auto insurance premiums are lowered for those under the age of 25 who donate 40 hours per year of their free time to a non-profit organization.
  • Generational: In the event that one of your parents is already a customer of American Family, you’ll be eligible for a discount.
  • Teen Safe Driver program: If you have a young driver on your policy, you may be eligible for a discount if you join this telemetry scheme. It’s likely that your teen’s automobile has a built-in technology that keeps an eye out for dangerous driving habits including swerving, sudden accelerations, and hard brakes. Once engaged, the camera records everything that happens inside and outside the car, then sends the footage to a facility where it is evaluated by professional driving instructors. Parents may observe and assess their children.

American Family vs. Competitors

Average Monthly Rates

  • American Family. $117
  • AAA. $161
  • Allstate. $170
  • GEICO. $94
  • Progressive. $104
  • Farmers. $131
  • Nationwide. $90
  • State Farm. $108

How to cancel an American Family policy

If you want to cancel your American Family insurance, you’ll need to speak with your representative. Use the AmFam agent finder online or through your MyAmFam mobile app if you don’t have the contact information handy. Your agent will put an end to your policy and make sure that you and the insurer have received all necessary paperwork. Customer service at 1-800-MYAMFAM (1-800-692-6326) may help customers cancel their insurance by connecting them with their agent or starting the cancellation procedure on their behalf. 

Can I cancel my American Family policy online?

Although you may use an internet tool to locate an agent, you’ll need to speak with a professional to cancel your insurance.

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